Your answers to MS patients, filmed for YouTube. Free this December.
We're filming patient-education videos with multiple sclerosis specialists in Los Angeles and South Florida. You give us 90 minutes at your office. You get a finished episode, 4–6 Shorts and the files for your website, at no cost. You approve every cut before anything goes live.
From our MS work: English explainers from our adaptation of an MS center series, and a documentary patient story. Muted loops.
What you getOne visit, a finished episode and everything cut from it
Free for the doctor and the practice. We cover production, editing, graphics and publishing.
An 8–12 minute episode
Built around the questions your patients ask most. Two cinema cameras, lighting, clean audio, chapters and simple on-screen diagrams.
4–6 Shorts and Reels
Vertical clips, one question and one clear answer each, for YouTube Shorts, Instagram and TikTok.
Title, thumbnail, description
Written for search, in the words patients actually type. English captions included, Spanish on request.
Files for your own use
Master files and verticals for your website, waiting-room screens and newsletters.
Portrait photos
6–8 stills from the shoot for your website and professional profiles.
A 60-day results report
Views, watch time, search terms and clicks to your website, explained in plain language.
ProofWe've done this for an MS center before
Twelve episodes with the center's neurologists, built around patients' real questions, became the most-watched part of the channel.
Scroll the chart sideways →
Titles patients search for
Our five most-watched episodes on that channel. Each one answers a single patient question.
| Episode, translated | Views |
|---|---|
| How MS shows up: symptoms | 65 471 |
| Is it MS? How to know for sure | 65 297 |
| An entrepreneur on living with MS | 28 631 |
| DMTs: which one is better? | 27 019 |
| What not to eat with MS | 16 083 |
Patient stories, told with care
On a companion channel about living with MS, one story we filmed, a man whose arm went numb before his diagnosis, has 128 175 views and 687 comments from people going through the same thing.
How it looks in English
Numbers: YouTube Data API, Oct 26, 2026. The MS center channel is Russian-language; the English explainers come from our English adaptation of the same series. Muted loops from our own videos.
How it worksAbout two hours of your time in total
We do the research, filming, editing, graphics and publishing. You bring the expertise.
15-minute call
We agree on a topic and a date. You tell us who your patients are and what they ask most.
Topic plan
8–10 patient questions and a simple outline. You edit it. Nothing is scripted word for word.
90 minutes of filming
At your office or clinic. No patients or patient data on camera, unless you choose to include a patient with written consent.
Review and publish
You check the first cut for medical accuracy and approve it. Then it goes live on the channel you choose.
Your channel or oursYou choose where the episode lives
Both options are free. One video can appear for both audiences through YouTube Collaborations.
Co-published
DefaultWe publish the episode on YTMSEN, an independent channel where MS specialists answer patients' questions, and invite your channel as a collaborator. Your name, subscribe button and practice link appear on the video, and YouTube recommends it to your audience as well. Nothing to upload or manage on your side.
You also get all the files to use on your website, in newsletters and in the clinic.
On your channel
Your choiceIf your hospital or practice channel already carries YouTube's health label ("From an accredited US hospital" or "From a doctor licensed in the US"), we cut a version for your channel with us as collaborator, so your patients see it with the label.
Building your own channel instead? We can publish there and help you work toward YouTube's health features: they require a US license and more than 1,500 public watch hours in 12 months.
Who filmsOne producer, cinema equipment, your approval at every step
Roman Sergeev, producer and filmmaker
Founder of RYA.AE, a video studio based in the UAE. Ten years on YouTube: his own channel has 462 000 subscribers and 23.8M views; he built Segway-Ninebot's channel from zero, and today it has 50 100 subscribers and 43.7M views. He has produced patient education on multiple sclerosis and diabetes with neurologists and endocrinologists.
Roman films, directs and edits himself. One person is responsible for the result, from the topic plan to the published video.
Sony FX3 Cinema Line, the camera used on feature films
two angles: medium and close-up
fast lenses: soft background, all attention on you
our own lighting, so any office looks like a studio
DJI Mic 3 lavalier: clean speech, no echo
natural skin tones and a consistent look across episodes
FAQQuestions doctors usually ask
Why is it free?
This pilot is funded by an independent MS education project that is building a library of US MS specialists answering patients' questions. In return we ask for your expertise and permission to use the results as a case study.
Who is behind it?
RYA.AE, a video production studio based in the UAE, produces the episodes for a private sponsor who funds patient-education channels. No pharmaceutical or device-company money is involved.
Do we need to bring patients?
No. Most episodes are you answering patients' questions. If you'd like to include a patient, we do it only through your clinic's consent process and with a signed HIPAA authorization.
What about patient privacy?
We film in a cleared space: no names, charts or screens with patient data in frame, and case examples stay de-identified.
Can we review before it goes live?
Yes. You approve the final cut for medical accuracy, with up to two rounds of changes.
Can we use the video on our website?
Yes. You get the master files and a license to use the episode and Shorts on your channels, website and in your clinic.
Our hospital needs media approval.
We'll send your communications team a one-page brief, our certificate of insurance and the release forms, and work with their timeline.
Can we film in Spanish?
Yes. If many of your patients speak Spanish, we can film a Spanish version or add Spanish subtitles.
Get a free YouTube audit of your practice's channel
What your patients search for that you haven't answered yet, how far your channel is from YouTube's health label, and a practical 3-month plan. One 20-minute call and a short PDF report. No forecasts of patients or revenue.
Let's film your episode
Los Angeles: Nov 30–Dec 4. South Florida: Dec 7–11. A 15-minute call is enough to pick a topic and a time.
RYA.AE · R.Y.A Media Lab FZE, United Arab Emirates · Pilot dates are subject to confirmation with each practice. YouTube numbers: YouTube Data API, Oct 26, 2026.